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Mobile commerce is growing by leaps and bounds, there’s no doubt to this if you consider the fact that U.S. consumers are tipped to spend an eye-opening $327 billion online in 2016.
According to data from Nielsen, smartphone ownership increased from 44 percent in 2011 to 65 percent in 2013 and the number of mobile-connected devices will exceed the world’s population by 2014, states a report from Cisco.
Increasing smartphone adoption and the rise of mobile commerce is changing the way people research and buy. Despite all this, many brands fail to realize the potential of mobile and are only focused on improving their e-commerce store. Here are 21 recent stats on mobile commerce that will change your perspective of mobile commerce.
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<a href="http://www.mobstac.com"><img title="21 Intriguing Mobile Commerce Statistics for Brands - Infographic" alt="21 Intriguing Mobile Commerce Statistics for Brands - Infographic" src="https://s3.amazonaws.com/wp-engine-media/21-Mobile-Commerce-Stats-Every-Consumer-Brand-Should-Know-Infographic-Mobstac.png" width="972" height="5027" /></a> <a href="http://www.mobstac.com">MobStac – Cloud-based m-commerce platform</a>
[Tweet “In 2013, U.S. mobile commerce sales grew 63% to $34.2 billion – Gartner”]
[Tweet “By 2015, 81% of all U.S. cell phone users will have smartphones -Invesp”]
[Tweet “78% of smartphone users access a retailer’s website through a mobile app – comScore”]
[Tweet “Traffic from mobile devices accounted for nearly 40% of total online shopping visits on Black Friday in 2013 – Business Insider”]
[Tweet “51% of Facebook referrals for publishers come from mobile – Mashable”]