In an article published today in The Economic Times about Google’s Let’s talk Mo initiative, MobStac is featured as a key partner helping publishers in India go mobile. Here are a few quotes from the article for you.
“They have gone through a rigorous five-month long process and are the ones who met all our criteria,” said Nikhil Rungta, Country Head-Marketing, Google India.
The Let’s Talk Mo is part of Google’s international Go Mo (short for Go Mobile) programme through which the Internet major educates and helps customers with making their websites mobile-friendly as an increasing numbers of Internet users consume online content on cellphones.
About two-fifths of Google India’s search originates from mobile phones, according to a recent study by Asia Digital Marketing Association.
“A selection by Google is as good an endorsement of the startup’s technology as it can get. It will build credibility for a young startup,” said S Sadagopan, director of the International Institute of Information Technology in Bangalore.
“As more high quality content comes onto mobile devices, more advertisers will advertise on mobile,” said Shekhar Kirani, Partner at Accel Partners, an investor in MobStac.
The entire article is available online here - Google picks up Indian tech startups to build mobile interface