Beacons for Location-based Advertising: Engage your customers, don’t Annoy them

Feature Image_5 Ways Beacons can help Nail Location-based Advertising

Nearly 40% of consumers make purchases inside a physical store at least once a week, compared to just 27% who do the same online, according to PwC’s annual consumer survey. 40 percent of consumers make purchases inside a physical store at least once a week Click To Tweet The same research found that more than […]

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Beacons and Consumer Packaged Goods: The Best ‘Local’ Match to Drive more Sales


For long, CPG (consumer packaged goods) brands have been considered to be laggard at digital advertising in comparison to other product categories such as retail, financial services etc., However, of recent the consumer goods digital ad spending, including spending on mobile, outpaces that of the travel, consumer electronics and healthcare categories, reported eMarketer. In fact, […]

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Best of Beacons this Week: Chow Tai Fook Beacon Program generates more than $16M and more


Image Source: We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, right from how Chinese jewelry brand Chow Tai Fook generated more than $16M via a beacon program, to SnapScan’s recent rollout of frictionless payment feature using beacons. Have a look at […]

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Education: The Next Beacon Hotspot


Over the years, digital technology has revolutionized many domains including retail and travel. Of recent, innovation in the digital and mobile technology space is creating a marked impact on education, particularly on the self-learning and self- improvement side. Such technological developments have the potential to change the way students learn and teachers teach. However, most […]

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