Best of Beacons this Week: Beaconstac to Empower Developers at the First Israeli iBeacon Hackathon and more


Our roundup this week is packed with informative nuggets, including how Beaconstac is enabling developers at the first Israeli iBeacon Hackathon, the reasons why mesh beacons are set to replace iBeacon, why geolocation is key to the next generation of apps, and how museums are using big data. We have also included a video that […]

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Getting started with Beacon Campaigns? Common Pitfalls you should avoid


Though beacons are popularly touted as a retailer-focused opportunity, of late marketers across various verticals, such as stadiums, airports, malls, casinos etc, are betting on iBeacon technology to help enhance customer experience. According to a recent Adobe research, 18% of marketers are reported to be actively testing and deploying beacons, and the numbers are expected […]

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Are Beacon Networks the best way to Kickstart your Beacon Strategy?


Beacons continue to make waves in the mobile space this holiday season. According to a recent study by Swirl, a mobile marketing company, 73% of consumers reported to have agreed that they are more likely to purchase from a store that sends beacon-triggered content and offers. Contrary to common public opinion that most consumers consider […]

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