Best of Beacons this Week: Chow Tai Fook Beacon Program generates more than $16M and more

Chow-Tai-Fook-beacon-program-generates-more-than-$16M

Image Source: mobilecommercedaily.com We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, right from how Chinese jewelry brand Chow Tai Fook generated more than $16M via a beacon program, to SnapScan’s recent rollout of frictionless payment feature using beacons. Have a look at […]

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Education: The Next Beacon Hotspot

Over the years, digital technology has revolutionized many domains including retail and travel. Of recent, innovation in the digital and mobile technology space is creating a marked impact on education, particularly on the self-learning and self- improvement side. Such technological developments have the potential to change the way students learn and teachers teach. However, most […]

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5 Common Beacon Marketing Challenges you can Easily Solve

5-common-Beacon-marketing-challenges-and-how-to-solve-them

While the retail sector was the first to test beacons and and implement in-store marketing, over a period of time, marketers across various verticals, right from casinos to banks to restaurants have started to embrace iBeacon technology. In fact, beacons have become so popular that they are already moving out of the pilot phase to […]

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