Success Stories with Proximity Marketing

Feature Image_Success Stories with Proximity Marketing

The “Four P’s of Marketing” as we know are Product, Price, Promotion and Placement and these have been considered the primary pillars of marketing. The time has come to add another  “P” that is, “Proximity” to these four pillars. Proximity Marketing  is highly relevant to marketers and customers in today’s age. Proximity Marketing is rapidly […]

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3 Mistakes to avoid in your Proximity Marketing Campaign


Year 2014 saw businesses of all kinds, from casinos to museums and stadiums, venture into proximity marketing and try solutions such as beacons to enhance consumer engagement. Though, beacons have today reached mainstream, most marketers are still unsure about how to leverage beacons and integrate it with their mobile strategy. This has resulted in a […]

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