Best of Beacons this Week: McDonald’s Beacon Strategy pushes in-store Conversion rate to 20 percent and more


  Our roundup this week is packed with informative nuggets and insights, right from how Canadian merchants are using beacons to enhance customer experience by paying for parking, to how McDonald’s used beacons to push in-store conversion rate to 20%. So sit back, sip a cup of coffee and check out the stories we have […]

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4 Payment Services that are using Beacons to make it big in the Proximity Payments Industry


Ever since its introduction at the World Wide Developers Conference (WWDC) in June 2013, iBeacon technology is poised to be the most disruptive technology in recent times. In fact, over the past year, beacons have started to make inroads into other verticals, particularly the payments and commerce space. Why retailers should focus on Proximity Payments? […]

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Beacons in Retail: How Retailers can Earn Consumer Trust


  Year 2015 will see retail brands take a substantial leap in proximity marketing, as they shift fast from pilot projects to larger commercial deployments, reported Business Insider. In fact, according to a recent study by AirSpace, 99% of U.K retail brands are considering including proximity marketing as a part of their 2015 marketing plan, […]

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Best of Beacons this Week: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation and more

Best of Beacons this Week: Google’s New Chrome Release Lowers Hurdle For Beacons Adaptation and more - Feature Image

We are back with our latest roundup of must-read posts on beacons. This week we will cover an array of topics, from how Google’s new Chrome notifications lowers the hurdle for beacon adaptation to how beacons will revolutionize search in 2020. Have a look at our picks below: 1. Google’s New Chrome Release Lowers Hurdle For […]

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